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June 02, 2022 4 min read

To celebrate UN World Bike Day 2022, we’re taking a whistle-stop tour around the globe to highlight some of our most exciting projects. From small beginnings in 2013, See.Sense now operates Data Insight and Smart Cycling projects in a variety of locations across the world. As of 2022, See.Sense is having a global impact, empowering cities, fleet operators, public bodies and businesses with data insights that improve safety and aid the creation of active travel infrastructure.  

Light Insight Trial: Victoria, Australia

In 2021, an innovative Light Insights Trial (LiT) was launched as a partnership between the Transport Accident Commission (TAC), iMove CRC, Deakin University, and See.Sense. This ongoing trial is gathering insights on how to improve road safety for cyclists in Victoria, and if successful, the data could be used to help inform future policy planning and infrastructure improvements for cyclists

In the trial, 1,000 cyclists from all abilities were selected to participate in LiT over 12 months, and were provided with See.Sense ACE patented rear bike light. Our lights use AI sensor technology to record data on bike movements, speeds, braking and swerving, and road surface. This data is automatically recorded into the cloud by the See.Sense app, which the participants can also use to report near miss locations, close passes and potholes, as well as making infrastructure requests. 

In the first 6 months of the trial participants have cycled over 45,000km - which is a saving of over 232 tonnes of carbon - and their rides have collected over 107 billion sensor readings. The data is being fed to research partners at Deakin University for analysis with the support of iMove CRC, and evaluations are due in Autumn 2022. Make sure to keep an eye out for this closer to the time! 

Not only are the lights helping to improve the visibility of participants, but the insights gathered will help to predict risk hotspots and has the potential to proactively prevent collisions, with targeted infrastructure improvements also helping to inform future policy changes. 

Downtown Denver Partnership: Denver, United States 

Excitingly, the Denver Smart Cycling Project is our first-ever cycling data project taking place in the United States. The project is being run in conjunction with the Downtown Denver Partnership, with support from the City & County of Denver, the Gates Corporation and Bicycle Colorado. 

Denver is currently in the process of adding 125 miles of bike lanes into the city. As a result, this study is using See.Sense data insights to assess the safety and connectivity of Denver’s current cycling network, and is seeking to learn more about how the cycling network functions for daily cyclists. Data from the project is being shared with the city to gain a better understanding of the conditions faced by cyclists, so that improvements can be made to existing cycle infrastructure, and future projects can be implemented more effectively.

300 cyclists were selected to participate in the trial, who have so far collected nearly 500 million sensor readings, covering 12,000 miles of streets and multi-use trails. From these readings, early trends in the data have begun to emerge; Using route popularity, a picture of where cyclists are cycling across Denver is emerging, and it has been identified that existing conditions of the street are impacting cycling conditions along certain routes. There are noticeable differences in cyclists swerving and braking more where there are rough road surfaces. 

Dott Enschede: Enschede, Netherlands

The Dott Enschede project is one of our latest projects, and builds on from the work we’ve undertaken with Dott previously in London. Dott is one of the world’s leading micro-mobility companies, operating e-scooter and e-bike fleets across Europe. In Enschede, a number of Dott’s e-bike fleet have been fitted with See.Sense SUMMIT sensors to monitor rider behaviour on the vehicles.

The findings from this project will reveal areas which experience particularly high levels of braking or swerving, as well as highlighting changes in the road surface. These hot spots will be shared with the authorities to suggest improvements in road quality, helping make the streets safer for all micro-mobility users. 

Similar to the London e-scooter trial, data will also be used to compare surface types, with our data being used to identify patterns on road, cycle path and footpaths. By monitoring rider behaviour through this data, Dott will be able to prompt e-learning modules, revise speed limits when the change in surface is detected, or further investigate unsafe riding. 

In the bigger picture, this trial will demonstrate how Dott can collaborate with See.Sense, city authorities and transport departments to provide a reliable service to its riders whilst gathering information to improve road safety. 


Transport for West Midlands Smart Cycling Project: Coventry, United Kingdom  

In this overview of Global See.Sense, it would be remiss not to highlight some of the projects we are currently undertaking closer to home. One of our most exciting on-going projects in the UK is our Coventry Smart Cycling Project with TfWM, in which See.Sense data is being used to inform future cycle network planning in the city. 

200 cyclists in Coventry have volunteered to collect data in return for a subsidised See.Sense ACE rear lights; data that is informing local authorities about cycling journeys in the area and where improvements can be made. To date, over 8000km has been cycled by participants in the project. 

Crucially, our work in Coventry is already having a real impact on improving cycling safety in the area. Through the project, close pass reporting locations identified by riders are being fed into the Operation Close Pass driver education programme delivered by West Midlands Police. Consequently, See.Sense data collected through the project was used to inform the locations of a Close Pass campaign conducted in Coventry by the West Midlands Police and West Midlands Fire Department in March 2022. Drivers were educated on the 1.5m+ overtaking rule at locations identified by See.Sense data in which close passes frequently occurred. 

See.Sense Data Services 

Through working with our partners, See.Sense is helping to improve micromobility safety across the world and aiding in the creation of more livable, inclusive cities. If you would like to explore the rest of our projects, or learn more about the benefits that See.Sense Data Services can deliver, make sure to visit 

To keep up to date with the latest See.Sense developments, you can also subscribe to our Let’s Talk Cities Newsletter here.