See.Sense, the intelligent bike light manufacturer, has been announced as British Cycling’s Official Bike Light Supplier.
The four-year partnership also sees the UK company working with British Cycling as its Official Crowdsourced Data and Insight Supplier. The news comes at the same time as the See.Sense ACE, the most-backed bike light in Kickstarter history, is being delivered to backers around the world.
When cycling with a See.Sense bike light, the patented sensor technology within it monitors the experience of the cyclist. This includes real-time information on collisions or near-miss events, road surface quality, journey flow, speed and dwell times.
The innovative bike lights shine powerfully both in daylight and at night-time; react to riskier moments such as junctions and roundabouts, by automatically flashing stronger and faster; and adjust brightness levels in clearer or lighter conditions to conserve battery and keep cyclists brighter, for longer.
British Cycling will use the insights detected from the intelligent bike lights and shared by cyclists through the See.Sense mobile app, to help improve cycling conditions. Meanwhile, British Cycling’s 144,000-strong membership will be able to receive an exclusive discount on See.Sense lights.
Philip McAleese, CEO at See.Sense, said: “At See.Sense we want to make cycling better. Cycling that’s safer, more convenient and more enjoyable for everyone. Today’s announcement will speed up this process as we work closely with British Cycling and local authorities to implement the changes required from our rider insights.
“Now, every time someone cycles with a See.Sense light on, they’ll know that they’re not only more visible on their ride, but that they’re also empowered to help make cycling better for everyone.”
British Cycling’s Commercial Director, Jonathan Rigby, added: “This is a really exciting partnership for both our members, the See.Sense community and cyclists across Britain.
“Our aim is to inspire and support people to cycle more regularly. The data generated by See.Sense lights will provide us with valuable insights, enabling us to guide national and local government on the smartest and most effective cycling infrastructure investments.”
This partnership will build upon See.Sense’s successful work in multiple cities. This includes their successful collaboration in Manchester where, as part of the UK’s largest smart city demonstrator CityVerve, the company demonstrated how crowdsourced insights collected from their bike lights could be used to help support planning for cycle infrastructure investment and policies to promote cycling.