It was a case of ‘lights...camera...action!’ for the See.Sense team on Thursday as we shot our latest promotional video. Under the stunning backdrop of the Mourne Mountains, we sampled what it is like to be in front of - and behind - the lens.
Our actors for the day included See.Sense Digital Marketing guru David Dickson - a member of Dromara CC - and Killinchy CC riders Scott Maitland and Drew Armstrong. They braved the freezing conditions at various locations along the County Down coastline, from the busy hub of Newcastle town to the sprawling natural landscape of Silent Valley Reservoir.
The promo was shot and directed by Andy Yoong of Honcho Media - who has worked on previous shoots for See.Sense including the company’s Crowdcube campaign video - while See.Sense team members Jonny Weir, Jemma Nimick and Gareth Fullerton were on hand to offer their support.
The day’s action started off in the seaside resort of Newcastle at 8am where Scott and Drew were filmed slicing through the high winds on the town’s busy promenade. Director Andy deployed his drone camera to capture some fantastic aerial shots of the riders in full flow, with the hum of the drone’s four propellers earning plenty of attention from intrigued spectators.
After some (welcome) warm lunch to help thaw everyone out, the crew jumped back in the vans before meandering along the coastal route to reach the wonderful setting of Silent Valley Reservoir.
Hailed as a Mourne Area of Outstanding Natural Beauty, the Valley’s vast terrain offered more great shots for the video. It was also cold. Very cold. But the three riders kept the chill at bay by staying active on their bikes - and by seeking sanctuary in the welcome heat of the vans parked nearby. The riders were then filmed making the climb to Silent Valley Dam before director Andy decided on a slight twist to the production - which you will see in the final video!
With the sun starting to set, the crew were on their travels to the final filming locations, positioned on the boundaries of Spelga Reservoir. Illuminated by their See.Sense Icon+ lights, the three riders were captured scaling another climb before director Andy uttered those welcome words: ‘We’re done.’ And as darkness finally cloaked the Mournes, the day’s filming was brought to a close - much to the delight of our freezing riders. Despite the cold conditions and a long day in the saddle, actor Scott admitted he enjoyed the experience of appearing in his first video.
“It was a long day but a really enjoyable one. The weather wasn’t great but it was something new to be involved in, and I would definitely do it again,” he said. “I ended up doing well over 20 miles on the bike, from recording and keeping warm between takes.”
Teenager Drew - who is just 15 - was also glad to have joined the See.Sense team for the day. He said: “It was something completely different and I am glad I took part. I can’t wait to see the final video now.”
See.Sense’s very own David Dickson enjoyed the day’s filming, even if it was a slightly more arduous than he anticipated.
He added: "It was a great day filming with the team. When the idea of a video was first mentioned it sounded like a nice relaxing day cycling around the Mournes. But this turned into an extra day’s training with multiple sprints, hill repeats and some Chris Froome style running thrown in. I think Scott may have out-sprinted me a few times today! Really looking forward to seeing the final video."
Meanwhile, special thanks must go to Chain Reaction Cycles, Vitus and dhb who helped kit out the riders. The dhb kit ensured they were comfortable and looking fantastic, while Vitus provided two top of the range Vitesse Evo bikes for filming which were a joy to ride.
And make sure to keep an eye out for the completed See.Sense promo video - coming very soon!