See.Sense takes its smart cities expertise to India as part of special Trade Mission

by Gareth Fullerton November 04, 2016

See.Sense takes its smart cities expertise to India as part of special Trade Mission

See.Sense leads the way when it comes to cycling mobility and smart cities technology - and now the company is preparing to showcase its expertise in India. We are one of only 11 UK businesses to be invited on a special Connected Cities Trade Mission to South Asia from November 6-12. During the trip See.Sense CEO Philip McAleese will be a guest speaker at the high-profile India-UK Tech Summit in New Delhi.

He will also visit other cities including Pune and Kochi where he will pitch to potential customers, partners and investors. It is a major coup for See.Sense who were hand-picked to join the Connected Cities delegation. The Mission is a joint initiative between Innovate UK, the Department for International Trade, Enterprise Europe Network, and Future Cities Catapult and will form part of a series of UK-India missions organised by DIT to tie in with the India-UK Tech Summit.

Each of the 11 UK companies attending was strategically chosen because of what their technology can bring to India’s 24 billion pounds smart cities industry. See.Sense’s attendance is acknowledgement that cycling can play a significant part in helping India’s congested and densely populated cities. Philip believes See.Sense’s advanced technology can help India leapfrog the competition when it comes to smart city development.

“India is investing £24bn in the next five to seven years to create over 100 smart cities, and See.Sense would very much like to be part of that,” he said. “Our technology is advanced, and it would allow companies in India to leap forward faster, beyond some older technologies that require big spends, or big commitments on lots of infrastructure to support it. Our low-power wide-area tech on bikes enables them to do it much more quickly, and at a lower cost than many of the other opportunities. India is very ambitious when it comes to becoming a world leader in smart cities technology, and we think there is a phenomenal opportunity for growth.”

Cycling has been recognised as one solution to the growing problem of congestion and pollution within major cities. See.Sense - who earlier this year won the BT Infinity Lab SME Awards 2016: Connected Cities award, run in partnership with the Cabinet Office, MK:Smart and TechHub - is tackling this problem by using patent-pending connected sensor technology to help both cyclists and our cities. We continue to be at the forefront of smart cities development in the UK, and Philip’s trip to India offers the chance to take that expertise to an international audience. Kevin Mayne of the European Cyclists’ Federation recently stated that “in a smart city, a bike will always be within reach”, and that is a mantra shared by See.Sense.

“During our trip to India I want to speak to city representatives whose problems we can really solve,” Philip added. “We will also talk to the city planners who provide the services to the cities. They are quite similar to the cities, and we need them to be in line to find out what the common requirements are. We also have the implementation partners. We need a local presence to install the bikes, maintain them and talk to customers. This is a wonderful opportunity to export. We already export to 50 countries, and 25-30 are outside the EU. So we are an experienced exporter. We just hope to engage with companies and make the right connections in India, and find out how our technology can really help them along. So we are looking at making partnerships.”

The Department for International Trade’s Connected Cities trade trip will embrace India’s high expectations for the sector.
A £100 million government contribution for selected cities will be used to plan and develop projects that are also able to attract private investment. The first 20 lighthouse cities are planning projects with capital expenditure of £4.8 billion. Overall, £24 billion worth of investment is expected.

Gareth Fullerton
Gareth Fullerton


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