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June 14, 2019 2 min read

Last month in Brussels, Cycling Industries Europe held their inaugural meeting and we’re pleased to announce that See.Sense, represented by Irene McAleese, has been elected to its Board of Directors.

Cycling Industries Europe is a new advocacy voice for cycling businesses in Europe. It’s ambition is to reach out beyond the traditional definition of the industry as a bicycle and parts industry and to align all business and commercial actors in a common mission.

Our mission is to:

  • Grow cycling in Europe, for the benefit of society and the benefit of cycling businesses.
  • Deliver the private sector and technological contribution to growth of cycling in Europe by encouraging investment in products, services, innovation, research, advocacy and the development of the industries in the sector.
  • Support conditions for a positive business environment and successful investment climate for all companies in the cycling sector in Europe, creating investment, employment and growth.
  • Work in partnership with other stakeholders such as civil society, other business sectors and global partners.

Tony Grimaldi, CEO of Cycleurope and President of Cycling Industries Europe welcomed Irene to the board: “One of the ambitions of Cycling Industries Europe is to represent the diversity of businesses in the cycling sector. I am delighted that See.Sense has been elected to our board with Irene McAleese as its representative, because she brings extensive experience in linking bicycle accessories to the digital and start-up sectors which are so important for the future of our industries. Her entrepreneurial background will really strengthen our team.”

“At See.Sense we believe that industry should come together to help grow the market for cycling.  I'm really looking forward to helping the voice of industry influence support for cycling in Europe”, says Irene McAleese.

See.Sense joins industry giants such as Accell Group, SRAM, NextBike, WTB, Pon.Bike, Trek and Cycleurope on this Board. See.Sense is the first and only SME on the Board of Directors.