See.Sense proud to be presented with special NI Road Safety Award

by Gareth Fullerton November 28, 2016

See.Sense proud to be presented with special NI Road Safety Award

See.Sense is celebrating after winning a top honour at this year’s NI Road Safety Awards. We were recognised in the Cycling category at a special presentation ceremony held at Cultra Manor, County Down.
The awards - now in their second year - play a vital role in promoting road safety while honouring those people and companies who strive to improve awareness in their communities. Supported by Road Safe NI and sponsored by leading accident management specialist CRASH Services, a total of 16 awards were presented across 10 categories at a prestigious event attended by more than 140 specially-invited guests in Holywood.

This year’s awards were judged by an expert panel made up of senior representatives from the private, public and voluntary sectors, with members of the public also given the opportunity to highlight the contribution exceptional people and organisations in making our roads safer for everyone. Cycling was well represented at the awards, with See.Sense and charity group Sustrans both being presented with awards in recognition of their road safety work.

 NI Road Safety Awards

See.Sense Co-founder Irene McAleese, who attended Friday’s awards ceremony, said: “What started as a personal quest from our Co-founder to improve his own road safety by designing an intelligent bike to improve visibility, has now gone on to be a product helping thousands of cyclists both in Northern Ireland and all around the world.  We couldn't be more proud, and we are grateful for this recognition.”

Tony McKeown, Sales & Marketing Director at CRASH Services, said: “Those recognised with an award reflect the value of educating all road users, but particularly vulnerable groups like pedestrians, young drivers, cyclists and motorcyclists and we hope that others will be inspired by the work of the winners. I congratulate everyone for their extraordinary commitment to road safety and to Pat Martin for dedicating her life for the benefit of others.”

See.Sense is an award-winning company that continues to be at the forefront of cycling safety. We developed one of the world’s first intelligent bike lights - ICON - which uses patent-pending sensor technology to monitor road surfaces, brightness of surrounding light and bike orientation and speed. It is the only light that reacts to its environment, flashing brighter and faster in riskier scenarios such as roundabouts and when approached by car headlights at night, and has the ability to collect data that can identify accident and ‘near-miss’ hot-spot areas, and potholes before they become fully formed.

It also harnesses crash detection technology, alerting a nominated contact of your exact location if you have an accident, and if you leave your bike unattended for a short period ICON has short-range anti-theft capability.
ICON was voted Rear Light of the Year in the ‘People’s Choice Award’ and has also featured in the London Design Museum’s ‘Cycle Revolution Exhibition’.
See.Sense also won the BT SME Award for Connected Cities and the winner of the ‘Smart Cities’ category, and also won a bid in the Smart Dublin Cycling Challenge to build a LPWA IoT solution prototype for deployment across Dublin.

Gareth Fullerton
Gareth Fullerton


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