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December 03, 2019 2 min read

Have you ever been cycling around your town or city and noticed a bike lane that just seems out of place? Then wondered why your local council installed it there in the first place? At least your city is trying! And I’m sure you’ve seen sidewalks and streets that don’t seem to make much sense either.

Cities across the UK and the rest of the world are realising the need to improve cycling infrastructure, but they don’t always have access to the best data to support their decisions. In fact, there’s not much cycling data readily available at all. Current strategies for planning cycle routes include using once a decade census data or expensive consulting services.

Here at See.Sense, we want to help make a difference. We want to make you more visible when you’re riding but also make your ride experience visible to those designing the roads you ride on.


When you opt-in to share cycling insights in the See.Sense app, you’re helping us map your city in greater depth than ever before. Our lights detect where you swerve, slam on the brakes, and hit potholes; all things that negatively impact your experience. So, when you opt-in to share your ride insights, you’re improving the chances that your own future rides are improved, along with everyone else cycling in your city. Not to mention, the more you ride, the stronger the case is that your city needs to listen to the insights you provide and make smarter decisions. 

We've also been working with British Cycling in our four-year partnership (which you can learn more about here) to use the insights detected from our intelligent bike lights to help improve cycling conditions across the UK.


We’re also thrilled to have just launched Ride Stats for December 2019!

For the first time, See.Sense community members can now track their mileage, calories burned, and CO2 saved from biking. In addition to this, at the end of each month, we’ll show a map where those with See.Sense products are riding. There is also quite a lot of cool facts about your rides in there too.

Obviously, bicycle network planning needs to change. Cities need better data to make better decisions and when you opt-in to share your ride insights, you’re a part of this change. Learn more about See.Sense Ride Stats here.

Remember, if you are a British Cycling member you can save 30% on all See.Sense lights. Find out how to claim your discount code here.