July 14, 2020 2 min read

We are proud to be working on a new project, funded by the DfT (Department of Transport) with  RoSPA (The Royal Society for the Prevention of Accidents). 

Launched on the 1st July, this revolutionary new cycling study has already received coverage by ITV News, The Sunday Times Driving, road.cc, and the Express and Star

The project has involved the recruitment of 200 cyclists and aims to enhance the safety of cyclists in Birmingham by collecting and analysing anonymised data such as:

  • Speed and dwell times
  • Road roughness
  • Movement patterns and swerve
  • Collision and near-miss events
  • Heavy braking incidents


The image above shows some of the sensor data coming in from the project that will be analysed by See.Sense and RoSPA.

RoSPA places great emphasis on using real life examples to stress the importance of what they do; ultimately it is about saving lives and protecting people from serious injury. The project will examine data on pedal cycle collisions from Stats 19 and data from the bike light episodes to see whether there is a relationship and whether it is possible to develop a model for predicting cyclist casualties.

Nick Lloyd, RoSPA’s head of road safety, said

“This is a cutting-edge project that uses the latest technology to develop data-driven insights that will make Birmingham’s road safer for cyclists, and we’re really excited to get started. Using information gathered as cyclists undertake their normal ride, we’ll be able to gain insight about problem areas, such as potentially-dangerous junctions or poorly-maintained roads. And, crucially, you’ll be able to report any near misses or non-injury collisions that you have, to give us a really good picture of where more serious incidents could take place.”

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We are really excited to work with RoSPA and the cyclists in the Cycle Smart Brum Project. You can find out more here.

Irene McAleese
Irene McAleese


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