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July 28, 2021 3 min read

BACKGROUND 

From December 2019 until April 2021, over 500 cyclists in Oxford contributed their ride insights as part of a See.Sense Smart Cycling project in partnership with Oxfordshire County Council, Smart Oxford and Milton Park. This project provided the opportunity for citizens and the council to work together by identifying areas that can be improved for safety, and by providing data about how cyclists are using the cycling network. 


WHAT RIDE INSIGHTS WERE SHARED?

Project participants purchased a discounted See.Sense ACE bicycle light and opted in to share their ride insights with the project, which included quantitative sensor data such as speed, braking, swerving and road surface quality, and qualitative data in the form of geolocated survey feedback shared via an in-app survey. 


SEE.SENSE COLLECTS STANDARDISED DATA SET ON RIDE INSIGHTS 


WHO WAS ON THE PROJECT?

There were a total of 518 participants over the course of the project. Of those who shared their gender and age information, just over 25% identify as female and there was a good age split amongst participants, with the largest group being the 40-55 age group. 

Over the course of the project, covid lockdown restrictions had an impact on the number of people cycling.  

Nevertheless, there were still over 40,000 miles covered during the project allowing some interesting insights to be gathered, and allowed travel patterns pre Covid and during restrictions to be analysed.  

WHAT DID WE FIND OUT?

This section contains a number of high level snapshots of ride insights shared through the project. The insights in these images have been heavily aggregated with a single average value representing the insights collected within a 10metre x 10metre square. These values are then only visualised if 3 or more distinct cyclists have cycled within that square. 


MAPPING ROUTE POPULARITY

Over the course of the project, routes running through the centre of the city proved to be the most popular. During lockdown restrictions less data was collected but it is clear that some routes outside the city centre became more popular during this time. 

MAPPING AVERAGE SPEED

Higher speeds can be seen on the outskirts of the city, with lower speeds concentrated in the city centre. 

MAPPING SWERVING 

Higher levels of swerving are observed in the city centre of Oxford. 

MAPPING BRAKING 

As expected, higher levels of braking were seen in the city centre and highlighted 3 roads where the most heavy braking occurred. 

MAPPING ROAD SURFACE 

Rougher road surfaces were seen in the city centre and highlighted 3 roads with rough road surfaces. Two of these roads were also highlighted as locations with heavy braking. 

WHAT YOU TOLD US

Throughout the project geolocated post ride surveys were submitted by participants via the app. This allowed cyclists to highlight issues such as close passes, collisions, potholes and obstructions they had experienced in Oxford. 


COVERAGE 


NEXT STEPS 

We would like to thank all of the participants for their ride insights for our smart cycling project in Oxford. We are continuing to work with Oxford County Council to collect and analyse further data. 


KEEP RIDING 

If you were a participant in the project, please continue using your See.Sense light to provide ride insights and help to improve your cycling experience in Oxford.  

We'll collect ride insights whenever you have your light switched on and your app is in the background


WOULD YOU LIKE TO JOIN THE PROJECT? 

If you are interested in joining the project, it’s not too late. You can purchase a See.Sense ACE rear light on theSee.Sense website at a 20% discount, using the code OXFORD20 and your light will be posted out to you. Please note to be eligible for use of this discount code you must live in the Oxford County Council area and have a delivery address in the county. 


After you receive your light, simply enter the code OXFORD in theSee.Sense app and agree to the terms and conditions, to join the project. 


CUSTOMER SUPPORT 

For video guidance on connecting to the app, or joining the project see our support video The See.Sense App (YouTube) or visit our FAQ page. If you require further assistance, our Customer Support will be happy to help. 

Irene McAleese
Irene McAleese