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October 19, 2023 2 min read

See.Sense has announced the appointment of Craig Brew as Business Development Manager. 

Craig is a business professional with over 30 years’ experience, having worked for Shimano for almost two decades and, more recently, Serco, operator of London’s Santander Cycles and West Midlands Cycle Hire. Craig has also supported numerous high-growth startups with their expansion plans in sectors including SaaS and IoT. 

Following his appointment, Craig said “I’m passionate about sustainability and supporting purpose-driven, values led companies, so See.Sense is the perfect fit.” 

“The way See.Sense uses patented technology to provide actionable data insights to cities and B2B clients is truly innovative, and I’m proud to support their mission to make urban mobility better for everyone.”

In his new role, Craig will be leveraging his experience and network to develop strategic partnerships with local authorities, consultancies, operators and manufacturers, to help enhance cycling and micromobility safety and infrastructure. 

Irene McAleese, Co-founder and CSO said, “We are delighted to welcome Craig Brew to See.Sense as our Business Development Manager. Craig has deep experience in the field, coupled with a genuine passion in making an impact . He joins our company at a pivotal moment as cities and partners around the world are increasingly seeking to expand cycling and micromobility to help solve some of our most pressing challenges.  This has created a corresponding demand for high quality data insights to drive decision making, which See.Sense is perfectly positioned for”.  

The appointment comes on the heels of See.Sense’s Proof of Concept collaboration with TfL.

During this partnership, See.Sense’s innovative “Vehicle as a Sensor” technology was used for micromobility, offering TFL data to support its Vision Zero goals. This technology is now being deployed by Dott in upcoming projects, including Madrid and can be scaled to other operators who want to not only use data for operational efficiency, but also effectively partner with their cities to provide powerful data insights that help improve conditions for cycling and micromobiltiy on their networks.