FREE Shipping On £10+ Orders, Rated 4.6/5 stars (1,900+ reviews). Shop securely here. DELIVERY, RETURNS AND REFUND POLICY HERE.


Your Cart is Empty

See.Sense Smart Cycling | Coventry


Cycle regularly around Coventry? Want to help improve the experience? We need you!

We are looking for people who cycle in Coventry to take part in an innovative project that will inform plans for new cycle infrastructure and will help improve cycle safety.

The project will give 200 cyclists in Coventry the chance to use a See.Sense Smart bike light and app to collect data insights from their bike rides across the city. This data will inform the local council about cycling journeys in the area and where improvements could be made. 

You can register your interest in this project by completing our survey here

The project is funded by Transport for West Midlands, part of West Midlands Combined Authority, and delivered in collaboration with See.Sense and Coventry City Council. 

More information about the See.Sense lights

The See.Sense smart bike light contains technology that captures crucial road safety insights, as well as increasing safety of the user by allowing them to be more easily seen. The technology will gather data such as crash events, near miss incidents, abrupt acceleration and deceleration, swerving, road conditions, average speeds, dwell time and other rider feedback.

The light operates in tandem with a smartphone app, which logs the data, while additional safety features include a brighter flash in high-risk situations, such as junctions, and when riders brake.

These insights provide a better understanding of the positive and negative conditions faced by cyclists so that improvements can be made, and has been already been used in Birmingham in conjunction with RoSPA, as well as other cities including Manchester, Dublin, Antwerp, Oxford, Denver and Melbourne. 

The project will run from 1 November 2021 for one year.

How to get involved 

Please register your interest by completing this short survey at here.

Selected participants will be notified by 31st October, and will then receive information on how to access the See.Sense ACE smart light at the reduced price of £10 (including postage). 

For more information about the See.Sense light including the features of the light visit here

For project FAQs visit here.

For any questions related to the project that are not covered by the FAQ's, please contact TfWM customer service here