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Smart Oxford and Oxfordshire County Council - OxDelivery

Smart Oxford and Oxfordshire County Council are seeking volunteers to participate in a smart cycling project using See.Sense lights, that will connect over 300 cyclists across Oxfordshire.

The project aims to encourage more people to cycle, and will see hundreds of cyclists use the award-winning See.Sense bike light and accompanying app, to collect data on journeys, speed, delays, road surface quality, collisions, near miss and other self-reported events.

De-personalised insights will then be shared with the transport planners in the Council and at Milton Park, to gain a better understanding of the conditions faced by cyclists, so that improvements can be made.

The project will run for 12 months, from November 2019. 

“Smart Oxford are delighted to work with See.Sense and Oxfordshire County Council as part of this Smart Cycling project. The data gathered will generate information that will help the citizens of Oxfordshire to contribute insights to Oxfordshire County Council, giving cyclists a clearer voice and helping the council to better understand the needs of cyclists. This allows the council to make data-driven decisions on the design of cycle infrastructure and better understand how the roads are used. This fits with the Smart Oxford ethos of bringing citizens and government closer together to make Oxfordshire a better place for all”. - Tony Hart, Smart Oxford Program Manager


“We are excited to work with Smart Oxford and Milton Park to bring technology and the cycling community together, to enable more cycling and improve journeys for everyone". - Irene McAleese, Co-founder & CSO See.Sense

How you can get involved in 3 easy steps

1. Purchase your discounted light

You can purchase a special See.Sense ACE Rear PROJECT light for the reduced price of £15 (RRP £44.99). Use code OXDELIVERY at the checkout to receive the discount.

Order See.Sense ACE Rear Light here for £15 (RRP £45) Use code OXDELIVERY at the checkout


Remember to use code OXDELIVERY at the checkout!

Important notice:

The See.Sense PROJECT lights differ from the standard See.Sense retail lights in that opt-in to the app is prompted each time you charge your light, if your app is not connected. The prompt is in the form of brightness. If your lights and app and not connected, then the lights will function at 10% capacity only. Once the connection with the app has been made, full brightness is restored. This prompt will occur each time the light is charged, if the app is not on or on in the background.

2. Collect your light

  • Lights are available to collect at County Hall Front Reception, New Road, Oxford, OX1 1ND. Office hours: Monday to Friday 9am-5pm.
  • You will need to bring the email confirmation of proof of purchase.
  • If lights are not collected, you will not be able to participate in the project, and your purchase will be refunded.
  • Note that lights will not be posted out to you

3. Connect your light to the See.Sense App to share Ride Insights

  • It is requested that you connect your light to the See.Sense app and opt-in to share ride insights, entering your project code, so that Smart Oxford and Milton Park can use the ride insights gathered.
  • Ride insights are only collected while your light is on, your app is on in the background
  • You will be prompted to connect your light to the app each time you re-charge your light.
  • All ride insights collected from the project are depersonalised before sharing.
  • You can read the See.Sense terms and conditions and data privacy policies here.

Project FAQ

Q. How does See.Sense work with cities using the ride insights gathered by the lights?

You can find out more about this here.

Q. What happens at the end of the project?

Project participants keep their SeeSense Ace bike Light and may continue to share ride insights under general See-Sense Privacy Statement and Terms and Conditions.

Q: How much data does the app use?

It depends on the phone, but for every hour of riding, the app will use about 1-2MB (about the same as uploading one photograph). If not riding, the data use is negligible.

Q. How much phone battery will the app use?

It depends on the phone, but one hour of riding will use approximately 10% of phone’s battery. If not riding, the battery use if negligible.

Q: How do I get help with the lights or the app?

You can contact log a support ticket with our Customer Service here.

Q. Who is the Local Project Manager?

Graham Stanley -