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Oxford Brookes University Smart Cycling Project

Calling All Cyclists From Oxford Brookes University

See.Sense is an award-winning cycling technology company that makes unique, intelligent bike lights. The lights help to make cycling safer for cyclists as they are visible in daylight and flash at times of danger. They also collect data insights about the quality of roads that can help local authorities to make decisions about infrastructure. Read more about how See.Sense lights work in this article in the Evening Standard.

See.Sense ACE | For A Better Commute

ACE makes you more visible at riskier moments, keeps you connected through a smartphone app, and gives you the chance to improve the roads you cycle on. You can learn more about ACE in the video below, and further down the page you can learn how to get involved in the Smart Cycling Project with See.Sense and the University.


Smart Oxford and Oxfordshire County Council are seeking volunteers to participate in a smart cycling project using See.Sense lights supported by Oxford Brookes University.

The project aims to encourage more people to cycle. It will see hundreds of cyclists use the award-winning See.Sense bike light and accompanying app, to collect data on journeys, speed, delays, road surface quality, collisions, near miss and other self-reported events.

De-personalised insights will then be shared with the transport planners in the Council and at Milton Park, to gain a better understanding of the conditions faced by cyclists, so that improvements can be made.

The project commenced in November and will run for 12 months.

“Smart Oxford are delighted to work with See.Sense and Oxfordshire County Council as part of this Smart Cycling project. The data gathered will generate information that will help the citizens of Oxfordshire to contribute insights to Oxfordshire County Council, giving cyclists a clearer voice and helping the council to better understand the needs of cyclists. - Tony Hart, Smart Oxford Program Manager


“We are excited to work with Smart Oxford and Milton Park to bring technology and the cycling community together, to enable more cycling and improve journeys for everyone". - Irene McAleese, Co-founder & CSO See.Sense

How you can get involved in 3 easy steps

1. Purchase your discounted light

You can receive a 20% discount on the purchase of the See.Sense ACE rear light.

Use code OBUNI20 at the checkout to receive the discount.

Order See.Sense ACE Rear Light here


Remember to use code OBUNI20 at the checkout!


2. Receive your light

  • Remember to use your student email address in your order
  • Your light will be posted out to you, just select the 'Free Standard Shipping' delivery option.


  • It is requested that you connect your light to the See.Sense app and opt-in to share ride insights.
  • Before setting up your profile, join the SmartCities Project by entering project code OXFORD so that Smart Oxford and Oxfordshire County Council can use the ride insights gathered.
  • Ride insights are only collected while your light is on, your app is on in the background.
  • All ride insights collected from the project are depersonalised before sharing.
  • You can read the See.Sense terms and conditions and data privacy policies here.

Project FAQ

Q. How does See.Sense work with cities using the ride insights gathered by the lights?

You can find out more about this here.

Q. What happens at the end of the project?

Project participants keep their SeeSense Ace bike Light and may continue to share ride insights under general See-Sense Privacy Statement and Terms and Conditions.

Q: How much data does the app use?

It depends on the phone, but for every hour of riding, the app will use about 1-2MB (about the same as uploading one photograph). If not riding, the data use is negligible.

Q. How much phone battery will the app use?

It depends on the phone, but one hour of riding will use approximately 10% of phone’s battery. If not riding, the battery use is negligible.

Q: How do I get help with the lights or the app?

You can contact log a support ticket with our Customer Service here.

Q. Who is the Local Project Manager?

Graham Stanley -