Why Better Cycling Data Matters
Traditional methods like manual counts and static surveys fail to capture near misses and daily rider experiences—making it hard to plan, justify, or evaluate cycling infrastructure.
How See.Sense Helps
Our patented technology fills the data gaps and powers insight-led planning.
Spot danger before incidents happen.
Our AI-powered sensors monitor conditions to detect near misses, harsh braking, swerving, and road surface issues—helping you act before a crash occurs.
See beyond the limitations of static surveys.
Collect data privacy compliant, high-resolution insights from all types of everyday journeys—across your entire network and from a broad range of rider types.
Make faster, more confident decisions.
Access easy-to-use dashboards and bespoke analysis to support planning, justify investment, and monitor infrastructure performance.
Want to know how our data is different?
App-connected, reacts to environment, daylight-visible
Cellular device for bikes and e-scooters with long battery life
Real-time insights, downloadable reports, policy-ready outputs
Watch how See.Sense helps make cycling safer while gathering the data cities need to plan.
“The beauty of this solution is how it goes beyond just improving the personal cyclist experience and safety. The data provided by participants is helping authorities co-create & co-design a better experience for all road users”
Sam Li, Transport for Greater Manchester
“Overall, See.Sense data was able to provide standardised sensor data insights on cycles across London. These new insights will enhance the effectiveness of our risk model and therefore contribute to our understanding of the risk of collision, helping London to achieve its Vision Zero ambition”
Alex Drake, Transport for London
“See.Sense provided us with a very innovative set of data that helped assess the need for active travel infrastructure and identify dangerous roads and intersections. The distributed network of smart bike sensors complements our static cameras and traffic surveys, enhancing the robustness and filling in gaps in our data”
Joaquim Muntane, Oxfordshire County Council
“Our participants don’t have to do anything other than ride their bike and we are getting 100% of all ride data automatically, which really is a game changer”
Kerry McDonald, Essex County Council
Award-Winning Technology
Recognised by RoSPA, Prince Michael Award, and leading transport bodies.
Patented Sensor Tech
Unique, in-house developed sensors detecting risk, road quality, and behaviour.
Used in 20+ cities
Successfully deployed in city-led projects around the world
Privacy by Design
Data handling developed with leading experts and used internationally.
User-Friendly Dashboard
Easy-to-use tools for visualising, downloading and analysing data.
Official Partner to peak cycling bodies
Supplying lights and data insights to organisations like British Cycling and Cycling Ireland.
Comprehensive support
Full onboarding, documentation and customer support from our expert team.
Custom Reporting Available
Work with our analysts to generate bespoke reports and insights.porting available
Over 200,000 devices sold
Trusted by cyclists in more than 70 countries.
We work closely with our clients to deploy projects using data from private citizens, employees, or shared/private bike fleets. Depending on the project, we can collect data using:
For our bike light projects, we recommend a minimum of 200 cyclists to generate robust insights, as not all cyclists ride daily. Our smallest project size is 50 lights, which should be deployed in a concentrated area for meaningful data.
For fleet-based projects, we typically require a minimum of 20 Summit GPS trackers to provide reliable insights.
Our approach to data privacy has been developed in consultation with leading experts, including the ICO. Each project undergoes a Data Privacy Impact Assessment, ensuring full compliance with local data privacy laws. Our strict privacy-by-design approach has been successfully applied in the UK and internationally.
Yes! Most cycling accidents occur during daylight hours, particularly during peak commuting times. See.Sense bike lights are specifically designed to be daylight visible, meaning most riders choose to use them whenever they cycle to enhance their visibility and safety.
No. Once the See.Sense bike light is paired with a smartphone, it will remember the connection. As long as:
✅ The app runs in the background
✅ Location settings are enabled
Then rides are automatically recorded—no need to open the app each time.
For Summit GPS trackers, no app connection is needed, as data is sent directly from the device to the cloud.
Projects can be designed to target specific cycling demographics. Working with our partners, we have successfully deployed lights to ensure diverse representation, such as:
This ensures the data reflects a wide range of cycling behaviours and experiences.
Yes, the Summit GPS tracker is designed to work on any bike or e-scooter. It is:
🔹 Easily mounted on the bike frame with secure cables
🔹 Battery-powered, lasting 3–12 months on a single USB charge, depending on usage
🔹 Scalable for fleets, with integration options available for larger deployments
All data is available via our intuitive, web-based dashboard, where you can:
📊 Visualise cycling data in real-time
📂 Download reports for deeper analysis
📍 Extract actionable insights for infrastructure planning, safety improvements, and fleet management
Data extract and API options are also available.