See.Sense is a technology company with a love for cycling. We are all cyclists, with a mission to enhance the safety, performance and enjoyment of cycling by bringing technology to the cutting edge of cycling design.
We firmly believe that increasing cycling participation is one of the best things that we can do for our cities. But there are challenges, especially for urban cyclists. We’ve designed ICON to help cyclists meet these challenges.
To develop ICON, we’ve worked with hundreds of cyclists around the world and invested in more than five years of research and development. Separating us from our competitors is our strong in-house technology and design capability, allowing us to constantly adapt and innovate. As Alan Kay, pioneer of the computer industry once said, ‘People who are really serious about software should design their own hardware’.
Our first product, the See.Sense intelligent bike light, was invented by Philip McAleese, when he was a commuter cyclist in Singapore. After a cycling accident, he’d grown tired of drivers saying, ‘Sorry mate I didn’t see you’, and set about using his skills in electronic and software design create a bicycle light that used sensor technology to improve his visibility to cars.
The See.Sense intelligent light was successfully launched on Kickstarter in October, 2013 and was a great success, going on to be stocked with major retailers and used by thousands of cyclists all around the world.
See.Sense has now grown to a team of 10, and is recognised with multiple business and design awards. With the launch of ICON in 2016, See.Sense have brought another highly innovative product to market which opens up a world of possibilities for cyclists as well as for our cities.
We are all cyclists, with a mission to enhance the safety, performance and enjoyment of cycling by bringing technology to the cutting edge of cycling design.
Philip is a commuter cyclist with over 20 years experience in electronic and software engineering. After designing air traffic control simulators for National Air Traffic Services, he went on to design, build and maintain trading systems for several multinational investment banks. After inventing See.Sense to help make his cycle commuting journey safer, Philip left his corporate career to focus exclusively on See.Sense.
Irene has a background in psychology & occupational health, most recently leading large change management projects for a global consulting firm. Despite living and working in London, Singapore and Northern Ireland for more than a decade, she has proudly managed to retain her Aussie accent. Passionate about the benefits cycling can bring to people and communities, Irene is a regular cycle commuter and a recent club cyclist
Aaron is our resident mountain biker and has years of experience in the cycle trade. The self proclaimed coffee addict will rarely be seen in the office with an empty cup.
Jonny is our talented Designer, bringing top London consultancy experience. A keen mountain-biker and road cyclist, he admits to enjoying the kit as much as the riding.
Lover of fitness, dogs and (many) cups of tea, Charlotte is loving working in the cycle industry and brings some incredible sketching skills to our growing design team.
Digital marketing aficionado and lover of all things iOS, digital and social, Jemma has recently taken up road cycling and never forgets to turn on Strava.
See.Sense's very own e-commerce guru and road cyclist, David never misses a weekend club run with local club Dromara CC for a hot chocolate at the coffee stop.
Our office chocoholic, Bianchi bikes fanatic and dedicated Killinchy club cyclist rarely misses the Sunday club run. Kyla is always motivating our team members and tells us 'it's only a hill!'
The enigma: the embedded software engineer who refuses to be labelled, but brings some great Belfast craic into the office every single day.
Caleb is our in house Hardware Engineer. When he's not designing circuit boards, he enjoys cooking, mixing dance music and spending time with his family.
Glenn is our in house android developer and Star Wars super-fan. When he's not working on new app features for ICON, he enjoys getting out for a run.
With a Masters in Physics and a PhD Plasma Science from The Queens University of Belfast, our resident data scientist enjoys playing a game of squash during the week and getting out for a spin on his bike round the city.
Professor of Statistics and Director of Research for the Centre for Statistical Science and Operational Research (CenSSOR) at Queen’s University, Belfast. Adele is partnered with See.Sense as part of an InnovateUK-funded, Knowledge Transfer Partnership.
Fearghal is our Smart Cities Project Lead. Fearghal likes commuter and leisure cycling, but on his days off can also be found trying to relive his glory days on a football pitch.
Our Aussie based Smart Cities Project Lead Carla is a highly experienced consultant with a passion for an active lifestyle. Recently she has enjoyed working with cities on major technology transformation projects and is delighted to join the See.Sense team all the way from down under.
Miranda set up and now runs Ordnance Survey’s Smart Practice, setting new and surprising directions for Great Britain’s national mapping agency in the fields such as the Internet of Things and Connected Autonomous Vehicles. With family from Northern Ireland, she is proud to have played rugby for Ulster.
Dr Doherty was the founder and CEO of Amphion Semiconductor Ltd, a leading provider of semiconductor intellectual property for wireless and digital video. He has served on the boards of APT Ltd and Qubis Venture Capital. He is the chairman of Cirdan Imaging Ltd and Anayltics Engines.
An experienced entrepreneur, Joe has over 25 years of building, running, selling, acquiring and integrating software companies in the Financial Technology sector. Joe is a Fellow of the Institute of Directors and a graduate of Computer Science from University College London.
Jamie has significant operational and commercial experience within VC-backed businesses. Recently worked for RainStor, a VC-backed big data Company as COO, taking it to a trade sale in late 2014 before joining the techstartNI team.
See.Sense ICON lights are manufactured in Northern Ireland (UK). All ICON lights come with 12 months warranty.
We stand behind our product, if you should have an issue with your light, then please contact us.
See.Sense (Limeforge Ltd)
Sketrick House, Jubilee Road
Phone: +44 (0)2891 800536
"It is stronger, brighter and more eye catching than pretty much any other light of its kind."
"It's my 'go-to' light now especially on those bright days with low sunshine; it really is an attention grabber."
"These really are amazing lights. First time I've had the front one, too. Kudos to See.Sense."