Like most cyclists, we enjoy the sense of freedom that cycling offers, as well as the feel good factor of building exercise into our day - but we want to get home safely.
It was this need that drove our Co-founder and CEO to look for ways to improve visibility for cyclists, even in daylight hours. He figured that if something as a big as a car needs daytime running lights, cyclists need it too. But most bike lights weren’t bright enough to be daylight visible, and if they were, they either had a very short run-time, or were heavy with external battery packs.
With a spark of inspiration one day while out riding his bike, Philip decided to put his skills in electronic and software engineering to use and went on to develop the world’s first intelligent bike light - using advanced sensor technology to react to its environment with daylight visible brightness, and efficient battery management, so it is lightweight with a long-run time.
Having a great idea is one thing, but bringing a product to market is another. So we’re hugely thankful to the thousands of cyclists around the world who have helped bring our products to life. From Philip’s work colleagues who heard his original idea for the light, and said, ‘Mate, if you build one of those I would certainly buy it’, through to the cyclists in our local club who helped us refine and test our earliest prototypes, through to the thousands of cyclists who have have supported us over three phenomenal Kickstarter campaigns in 2013, 2015 and 2017, to the cyclists who even invested in our company in our equity crowdfunding raise on crowdcube in 2016 - all the way along we’ve listened and learnt from cyclists to design and manufacture a product truly by cyclists and for cyclists.
Our customers love our products - See.Sense has won ‘Best Bike Light’ and ‘Best Bike Gadget’ in the road.cc Reader’s Awards and consistently achieves 4 and 5 star customer ratings with our retailers. And the cycling industry has taken notice, becoming a finalist in the Best Product and Accessories category of the cycling industry’s Bike Biz Awards, against established brands, and being included in the London Design Museum’s Cycle Revolution Exhibition.
With the launch of our new product ACE we’re excited to be able to give a voice to cyclists, empowering cyclists to opt-in to provide crowdsourced anonymised insights to help our cities design the infrastructure and policies we need to get more people on bikes.
Our growing team are all cyclists and share in our mission to create products that cyclists love, while crowdsourcing data that helps make cycling safer and our cities smarter.
Philip is a commuter cyclist with over 20 years experience in electronic and software engineering. After designing air traffic control simulators for National Air Traffic Services, he went on to design, build and maintain trading systems for several multinational investment banks. After inventing See.Sense to help make his cycle commuting journey safer, Philip left his corporate career to focus exclusively on See.Sense.
A keen cycle commuter and leisure cyclist, Irene is passionate about harnessing technology and data to help more people cycle more often. Irene leads our developing Smart Cities practice and brings years of consulting experience to the role, having led change and workforce transformation initiatives in transport, telecommunications and resource industries sectors around the world.
Richard is our in house physics geek. When not his bike he can usually be found off trekking in a mountain range somewhere.
Aaron is our resident mountain biker and has years of experience in the cycle trade. The self proclaimed coffee addict will rarely be seen in the office with an empty cup.
Jonny is our talented Designer, bringing top London consultancy experience. A keen mountain-biker and road cyclist, he admits to enjoying the kit as much as the riding.
Lover of fitness, dogs and (many) cups of tea, Charlotte is loving working in the cycle industry and brings some incredible sketching skills to our growing design team.
Digital marketing aficionado and lover of all things iOS, digital and social, Jemma has recently taken up road cycling and never forgets to turn on Strava.
See.Sense's very own e-commerce guru and road cyclist, David never misses a weekend club run with local club Dromara CC for a hot chocolate at the coffee stop.
Our experienced customer service advisor Luke is a keen road cyclist and photographer. When he's not in the office or taking photos, he will be planning his next cycle holiday to Mallorca!
The enigma: the embedded software engineer who refuses to be labelled, but brings some great Belfast craic into the office every single day.
Caleb is our in house Hardware Engineer. When he's not designing circuit boards, he enjoys cooking, mixing dance music and spending time with his family.
Glenn is our in house android developer and Star Wars super-fan. When he's not working on new app features for ICON, he enjoys getting out for a run.
Valerio's an Apple addict, a gourmand and a bass player. He spends his free time being Sicilian - that is eating, going out and having fun.
Studied Electronic Engineering at Ulster University, When he's not in the office he can be found in the middle of a field somewhere knee deep in mud with his Hereford Cattle.
bio coming soon
With a Masters in Physics and a PhD Plasma Science from The Queens University of Belfast, our resident data scientist enjoys playing a game of squash during the week and getting out for a spin on his bike round the city.
See.Sense ICON lights are manufactured in Northern Ireland (UK). All ICON lights come with 12 months warranty.
We stand behind our product, if you should have an issue with your light, then please contact us.
See.Sense (Limeforge Ltd)
Sketrick House, Jubilee Road
Phone: +44 (0)2891 800536
See.Sense was the winner of the ‘smart cities’ category and the overall winner of the BT SME Awards for Connected Cities
See.Sense are part of the Goldman Sachs 10KSB alumni community
"It is stronger, brighter and more eye catching than pretty much any other light of its kind."
"It's my 'go-to' light now especially on those bright days with low sunshine; it really is an attention grabber."
"These really are amazing lights. First time I've had the front one, too. Kudos to See.Sense."
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