Established in 2013 by Philip and Irene McAleese, See.Sense leverages advanced sensor and AI technology to make cycling and micromobility safer and smarter. Our award-winning products are trusted by over 120,000 cyclists worldwide and we are the preferred bike light supplier to both British Cycling and Cycling Ireland. Using patented technology, we offer valuable, anonymised data insights that cities and B2B clients—including bike-share operators and eco-conscious employers—can utilise to enhance safety and infrastructure and CO2 reporting. Join us on our mission to make urban mobility better for everyone.
Philip is the Co-founder and CEO of See.Sense, where he marries his two decades of expertise in electronic and software engineering with his passion for cycling. A former air traffic control simulator designer for National Air Traffic Services, Philip later shifted gears to build and maintain trading systems for global investment banks.
Recognizing the need for safer cycling conditions, he invented See.Sense's innovative bike light technology. Departing his corporate career to focus solely on See.Sense, Philip has since elevated the company into one of the UK's most successful SMEs, earning multiple accolades for innovation.
Irene McAleese Co-Founder & CSO
Irene is the Co-founder and Chief Strategy Officer at See.Sense. She spearheads strategy and forms strategic partnerships at See.Sense, ensuring the company stays ahead of the curve in delivering improved mobility solutions.
Irene has been selected as an 'Export Champion' by the Department for Business and Trade, is a Board Adviser on Diversity for the UK Bicycle Association, is an Ambassador for the Women in Cycling Network, selected by Cycling UK's 100 Women in Cycling, an Expert Member of CIE's Connected Cycling and ITS Network, and is a winner of the Northern Ireland Women in Business Award for Best Small Business.
Richard Pearce Chief Operating Officer
Richard is our COO. With broad business experience leading SMEs in different sectors, he enjoys working with commercial teams to grow businesses. He has an MBA (Cranfield) and enjoys the challenge of trying to improve lives with technology. He is also an enthusiastic cyclist! At home, he can be found walking Isla, the family golden retriever, and is also fond of a game of tennis.
Beccy Marston Head of Projects
Beccy is our Head of Projects. An active travel specialist, supporting our B2B partners to deploy our technology, for monitoring schemes and improving safety and infrastructure for all. She loves family bike adventures, craft beer, and growing her own veg.
Craig Brew Business Development Manager
Craig is our Business Development Manager. A business professional with over 30 years’ experience, he worked for Shimano for almost two decades, and more recently Serco, as their Principal BD Lead for Micromobility. Craig has also worked with SMEs and start-ups in sectors including SaaS and IoT. Craig is passionate about sustainability and supporting purpose-driven, values-led companies. When he’s not at work, you’ll find Craig cycling, walking, or listening to podcasts while working out in the gym!
Damian McElroy Senior Designer
Damian is our Senior designer, with a background in product development and R&D, he has worked on a wide range of technical projects across industry, public sector, and Academia. He has an MSc in Design Innovation and a keen interest in using Human-Centered Design to improve the product experience. In his spare time, you can find Damian coaching GAA or surfing.
Conal McLaughlin Marketing Specialist
Conal is our Marketing Specialist and works across B2B and B2C marketing. Having graduated from QUB with a History MA, Conal is a strong written communicator and enjoys writing anything from newsletters to social media posts! In his spare time, he loves running and the outdoors and is often found exploring Donegal at the weekends.
Luke Joyce Customer Support
Luke has been with the company since 2017 helping our customers with his 10+ years of experience in Customer Service. He most enjoys product testing where he can use his own experiences and adventures to help form a product for our customers. When out of the office, he can be found cycling up a mountain or running down one.
Cathal Coulter Data Project Analyst
Cathal is a Data Project Analyst working as part of our data insights team. Having obtained a degree in Computer Science from Queen's University Belfast, he applies his expertise to examine the data gathered from the numerous projects that See.Sense supports. In his spare time, he can be found playing or watching GAA all around the country.
Hannah McClure Mobile Developer
Hannah is a Mobile Developer in the Mobile and Front-end development team. She has 3 years of experience in a multi-discipline team and uses her experience to aid in the continued improvement of the Mobile applications, specializing in Android app development. She enjoys reading, crochet and picking up new hobbies in her spare time.
Richard Warwick Project Analyst
Richard is a Project Data Analyst working as part of our data insights team. With a background in physics research at Queen’s University Belfast, he uses his experience to analyze the data collected from the many projects supported by See.Sense. In his spare time, he enjoys puzzles and the great outdoors.
Board Members & Advisors
Dr JG Doherty Chairman of See.Sense
JG is a highly experienced entrepreneur and who enjoys leisure cycling. His semiconductor company was a spin-out from Queens University Belfast where he had been a senior academic. The company was co-headquartered in Belfast and Silicon Valley, traded globally, and achieved a successful exit.
Joe Nicholson Non-Executive Director
Joe has a passion for technology and cycling, He grew his own financial software company from startup, achieved a successful trade sale and stayed on as COO before going back to his roots to work with and advise startups. For his final career change he has returned to the classroom to teach Computer Science at Secondary School. He brings expertise in rapid growth, software and all forms of business management. Joe is a regular London cycle commuter and an enthusiastic sportive rider, including two Ride Across Britains.
Brian Riordan Board Adviser
Brian has a passion for the intersection of technology and cycling infrastructure. He provides support through geocentric data insights and product vision. He brings 20+ years of experience of building geospatial platforms and extracting actionable insights from clouds of data. When not at his desk he will be in the VT mountains skiing, running and mountain biking.
Rikesh Shah Board Adviser
Recognised as a thought leader on public innovation, Rikesh works as a mobility expert at PA Consulting. Previously Rikesh led Transport for London's award-winning innovation team to create new value for London by working with start-ups, corporates, academia, accelerators and venture capitalists. He was responsible for creating TfL's first Innovation Hub which has delivered some pioneering projects on areas such as air quality, road safety, active travel, enhancing customer experiences to retail and property development.
OUR MISSION AND VALUES
Our vision is to help catalyse a global shift towards cycling and sustainable travel, creating more livable, eco-friendly cities.
To empower individuals and cities through user-centered technology, leveraging data-driven insights to measurably enhance the safety and quality of journeys for all road users.
Our values help to steer our journey. They are:
Customers are at the heart of what we do. We strive to understand their needs so that we can meet and exceed expectations.
We innovate not only with our products, but in everything we do.
We achieve our goals but do this in a fun and respectful way to others.
We take responsibility for achieving results and do not blame others.
We use resources frugally and efficiently
Cycling is kind to the environment and we think business should be too. We consider the environment in all aspects of our work.
Company Awards And Media Reviews
The accolades we've received at See.Sense speak to the dedication and innovation that drive our mission forward. We are proud to have earned multiple awards in cycling, business, and smart city sectors. Additionally, our impact has been acknowledged through diverse media reviews.