September 09, 2021 3 min read
It's coming up to six years since the launch of ICON (our first ever connected product) on Kickstarter. Time truly does fly when you are working hard, having fun and riding bikes. And with the recent news that our ICON2 range is coming to the end of its line, we thought now was a good time to share some of the incredible success and memories of the ICON lighting range.
Without listing all of the awards, recognition and reviews (there are quite a few!), we thought it would be better to share one or two of our top memories:
Launched in 2015, the original ICON is still being used by tens of thousands of keen cyclists across the world today, it uses two super powerful CREE LEDs along with the sensors and technology on board to be both reactive and connected. The breakthrough with the original ICON was the addition of Bluetooth technology, which allowed cyclists to customise their lights, receive crash & theft alerts, and help to make the roads they cycle on better.
Used By The Best Cyclists In The World
Chris Froome using ICON on training rides in California. We have to say if this isn't a highlight of making a product, then what is? We can still remember the moment Chris bought his light in 2017, and to be honest, it didn't seem real until we saw the photo on social media a couple of weeks later.
Other memorable moments for ICON were the cyclists at the 2018 Gold Coast Commonwealth Games riding with See.Sense ICON, and also when we found out that ICON was going to be featured in the London Design Museum’s ‘Cycle Revolution Exhibition, a real honour when you consider that all of our design and tech is created in house.
Before we knew it, it was 2018 and the launch of ICON2 was coming up fast. ICON2 was (at the time) our most powerful light, ideal for longer rides on the weekend or with clubs. ICON2 increases the brightness and runtime of ICON, with the design and intelligence of our ACE light. The result is that you stay visible and safer for longer.
ICON2 uses a combination of both chip on board (CoB) LEDs and a high power CREE LED at the bottom. There is no compromise with ICON2. The CoB LED's create a panel of light to get you noticed as soon as possible while still giving you 270° of side visibility. The high-power CREE LED creates a focused beam to make you visible from up to 3km away. The custom CoB gives you 300 lumen LEDs in the rear light and 400 lumen LEDs in the front (our highest output to date).
One of our top moments for ICON2 has to be the 'Bike Off The Roof' video where we demonstrated how secure the new mount was...
But See.Sense ICON and ICON2 are a lot more than market-leading cycle lights. They are both helping towns across the world improve the safety and quality of cycling. You can learn more about this here.
ICON2 has been another proud chapter in the See.Sense story, and our epic adventure will continue with the launch of our new products in 2021, 2022 and beyond (hint).
Since launching the ICON range, See.Sense as a company have enjoyed some tremendous growth and success. We have also shared some amazing memories with our customers, backers and followers (like you) who have helped us bring our products to life. Including ICON2, ACE, BEAM and next up... our GPS Bike Tracker.
We know the pandemic has wreaked havoc on the world in too many ways to count. Unfortunately one of these is the global chip shortage, which means our stocks of ICON2 Front & Rear Sets are now almost depleted.
With darker evenings around the corner and limited stock left, now is the time ‘Beat The End Of Line’ and get your hands on one of the last remaining ICON2 light sets:
You can view a full comparison of See.Sense lights here. Click Here to order an ICON2 Set with free delivery. There is also availability for ICON2 Front Lights in our Flash Sale if you have an ICON2 Rear light and would like to complete to a set.
We look forward to your continued support, and hope that many new followers get behind us and join us on our adventure.
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