We’re reaching the end of February, and that means we’re also reaching the end of of our 28 day #RideOutside challenge. We’ve been delighted to see the amazing levels of participation in the challenge this month, and it has been fantastic to see the many photos that have been sent in from See.Sense users getting out on their bikes. It’s safe to say it hasn’t been the easiest month for cycling; storms Eunice and Franklin caused disruption across the UK earlier in the month, while snow has now hit much of Northern Ireland as I’m writing this! It wouldn't be a winter cycling challenge in the UK and Ireland without some weather disruptions!
Keep an eye out for this month's special Ride Outside VISION email with information about the discounts you have earned and claiming prizes. But first, to conclude #RideOutside, we've put together a summary of the #RideOutside February challenge as a whole.
We were delighted to see so many people get active and get outdoors as a result of this challenge. Collectively, See.Sense riders rode 42.9% more kilometres this month than in February last year. Well done!
Total CO2 Saved
By participating in the challenge you have had a positive impact on the environment too. Through Riding Outside you've saved 45.4% more CO2 this February than in February 2021. Well done!
The average speed of our riders across the challenge was 17.9KPH. 5th February witnessed the highest average speed in February, with an average of 19.01KPH - perhaps there were particularly strong tailwinds that day!
The busiest day of cycling in February came on the 9th, with 38.7% of participants active that day. Interestingly, the effects of the adverse weather conditions are clear to see from our data, with numbers dropping significantly as storm Eunice hit on the 18th February. This period witnessed the least activity of the month, with only 11%, 10% and 13% of riders going for a cycle between the 18th and 20th February.
Sundays on the Sofa
Lastly, our data has shown that Sunday’s are a firm day of rest for many cyclists. Both Sunday 6th February and Sunday 13th February saw big decreases in cyclists hitting the roads, with only 14% and 12% of cyclists respectively getting out on those days.
Thanks again to everyone who participated in the challenge. Keep an eye out in the coming days for your email with your unique discount code. Cycle safe!