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Making Cycling Better

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    January 15, 2025 5 min read

    2024 has been a truly transformational year for See.Sense. As we reflect on the past 12 months, we are proud of the significant strides we’ve made in advancing our mission to revolutionise connected micromobility. This year saw us consolidate our efforts, launch new innovations, and lay the groundwork for renewed growth in the year ahead. With cities and fleet operators increasingly recognising the need for better data, we’re more enthusiastic than ever about our role in shaping the future of cycling and micromobility.

    The year began with the exciting launch of our latest product, the SUMMIT-2 GPS and sensor tracker, designed specifically for bike fleets, exclusively featured by Zag Daily. Using See.Sense patented technology, SUMMIT-2 is a small battery-operated device capable of running several months on a single charge.  Easy to install, it gathers data about the usage of the fleet, along with sensor data about the rider’s experience.   Already embraced across numerous bike fleet projects used by local authorities and employers, the SUMMIT-2 pairs with our easy-to-use web based data dashboards to generate actionable insights that are setting a new standard in the micromobility market.

     

    Some of our new client projects 

    Our new SUMMIT-2 solution is already helping our clients unlock powerful new use cases using data.  Highlights include:

    • Surrey County Council, who were looking for an efficient way to demonstrate the impact of their bike loan scheme.  Having heard about the use of our technology on the Essex Pedal Power which is now scaling to over 2000 bikes, they reached out to us as they knew we had experience working with Local Authorities and understood the reporting requirements that can help make the project a success, thereby gathering the evidence needed to expand the scheme.  

    • Kent County Council, who are working with us on a unique collaboration with the NHS in the region.  Using both our trackers and intelligent lights, they aim to monitor and evaluate the use of e-bikes and a bike share scheme across a number of hospitals in Kent.

    • North East Somerset Council, who are using See.Sense SUMMIT 2 trackers in their social prescribing scheme to evaluate effectiveness, which includes behaviour change.  A key feature of the project is using ‘nudging’ emails sent to participants to encourage adoption of cycling in their everyday life.  Feedback and encouragement help to increase the amount of cycling activity within the region.  

    • Large employers - with increased emphasis on Net Zero, many large employers are looking for ways to reduce their Scope 3 emissions and to accurately report on CO2 saved.  SUMMIT-2 is by a private bike fleet hire company with one of their clients who is a large UK employer, we hope to be able to announce more about this soon. 

    Our Smart Cycling projects using See.Sense bike lights and data remain very popular too. 

    • The innovative Milton Keynes Council had launched a new project with us which they say is providing them with crucial data that is up to date, and can help ensure a proposed cycle route conforms to the design principles (coherent, direct, safe, comfortable and attractive).  

    • Dun Laoghaire-Rathdown County Council in Dublin has launched a new project called ‘Sandyford Pedal Pulse’ in partnership with the Sandyford Business District, deploying 200 lights out to commuter cyclists.  The project was recently featured by our client at the Smart City Expo World Congress. 

     

    • Dublin City Council, in partnership with the Bloomberg Healthy Cities project, is using See.Sense data to help monitor and evaluate the impact of cycling infrastructure in Dublin.

    • We’re also expanding our advocacy partnerships, signing up a new partnership in Australia with Bicycle Queensland while renewing our partnership with Cycling Ireland.  This new style of partnerships provide discounted lights to their member base, and will provide advocacy support by embedding the See.Sense report data dashboards on their websites.  

    More innovation 

    At See.Sense, we are always innovating, and 2024 was no exception.  

    • We embarked on one of our most significant projects, working in partnership with the Transport Accident Commission in Victoria Australia, and the Surf Coast Shire Council.  The project gathers See.Sense data and co-creates and pilots new data dashboards and reporting tools to deliver new insights designed specifically to meet the Council’s needs - this includes before and after evaluation of infrastructure as well as insights for network design and asset maintenance.  Initial results of this project are very positive, and will be announced shortly

    • We’ve also been working with The University of Exeter’s DigitLab project, as we further refine our data dashboards to user needs.  

    • We’re also refining two new consumer products for an anticipated launch in 2025…watch this space!

    Global engagement 

    As part of our global engagement strategy, we had the privilege of presenting at some of the most prestigious conferences and organisations around the world. From the Australia Pacific Cycling Congress and iMOVE National R&D Conference in Brisbane to the ITS Australia Summit in Sydney, and further afield to the Institute of Highway Engineers and Cycling Industries Europe, our team shared insights and sparked important conversations about the future of cycling and data-driven mobility. We also showcased See.Sense at major exhibitions, including the MOVE Conference in London and Active City Leicester, further amplifying our presence in the industry. Attendance at global events like Velo-city in Ghent, the Smart City Expo in Barcelona, and Mobility Live in Melbourne allowed us to stay ahead of trends and build meaningful connections.


    This year also brought recognition for our work, as we were honoured to be finalists in the eMobility Innovation Awards 2024 in Valencia. This accolade highlighted our leadership in sustainable mobility and reinforced our commitment to innovation and excellence.  We were also delighted to see our episode for the ‘Big in America’ series for the Department for Business and Trade, being aired on Independent TV. Additionally, Irene McAleese, our co-founder, became a co-host on the Micromobility Report Podcast, further cementing See.Sense’s position as a thought leader in the micromobility space. The EIT Urban Mobility team also produced a video highlighting our work, which was featured on their Urban Mobility Explained YouTube channel, showcasing the impact of our projects to a broader audience.

    New office ‘Down Under’

    A particularly significant milestone this year was the expansion of our operations to Australia. The founders relocated to establish a sales office in Brisbane, ensuring a stronger presence in the Asia-Pacific region. Our main headquarters remains in Northern Ireland, where our team continues to drive innovation and growth.  

    Heading into 2025

    As we close the chapter on 2024, we’re energised by the progress we’ve made and the opportunities ahead. From cutting-edge product development to deepening collaborations with cities and cycling communities, See.Sense is positioned to make an even greater impact in 2025.  We remain committed to driving innovation, empowering micromobility, and making cycling safer and smarter for all. Thank you for being part of our journey. Here’s to an exciting year ahead!