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April 30, 2024 2 min read


Irene McAleese, Chief Strategy Officer of See.Sense, has been named in the cohort of Northern Ireland Export Champions by the Department for Business and Trade (DBT) for 2024-25. This prestigious recognition places McAleese among eleven exceptional business leaders selected to champion the cause of global trade across the region.

The Department for Business and Trade is committed to enhancing UK businesses' international presence by supporting and financing export and investment opportunities globally. The newly appointed Export Champions, drawn from diverse sectors such as technology, manufacturing, and food and drink, are set to play a crucial role. They will collaborate with DBT to promote the advantages of exporting by engaging with other local businesses and sharing their success stories and insights at various DBT events.

This initiative comes as a recognition of the proven track record of these leaders in navigating international markets, underscoring the positive impact of exporting on their businesses. By volunteering with the DBT Export Champion program, they aim to inspire and mentor other companies in Northern Ireland to explore and seize overseas opportunities.

Irene McAleese (third from left), pictured along with the other NI Export Champions 

Expressing her enthusiasm, Irene McAleese said, "I am delighted that See.Sense has been chosen as one of Northern Ireland’s Export Champions. This is an excellent opportunity to demonstrate the potential that exists for Northern Ireland businesses to sell products and services across the globe. Having worked with DBT for many years, our technology has reached markets in countries including Australia, Portugal, and the USA. I am eager to encourage more local businesses to embark on their export journeys."


About See.Sense: 

Known for our innovative application of patented AI sensor technology, See.Sense is revolutionising micro-mobility. The company's award-winning bike lights and GPS trackers provide detailed data insights, enhancing urban transportation for cyclists and e-scooter users. In collaboration with cities, fleet operators, and employers, See.Sense is dedicated to fostering environments that support active travel.

For more information on how to start exporting as a local business, visit