See.Sense 2025

Turning Cycling & Walking Data into Better City Decisions

Cities across the world are investing more than ever in cycling, walking and micromobility. Yet one challenge remains consistent: how to move from activity data to insight that genuinely improves safety, efficiency and design.

Over the past year, See.Sense has worked with cities, researchers and transport authorities to answer that challenge — using real-world behavioural data from cyclists and micromobility users to reveal what traditional datasets often miss.

As we move into 2025, here’s a snapshot of the work, impact and momentum shaping what comes next.

From Data to Real-World Impact

Helsinki: uncovering hidden micromobility risk

In partnership with Forum Virium Helsinki, Dott and Vianova, See.Sense contributed to new safety insights showing how complex infrastructure and wet weather significantly increase e-scooter risk.

The findings attracted international attention, including coverage by Cities Today, highlighting how behavioural sensor data can identify risk patterns long before they appear in crash statistics.

Surf Coast Shire Council & TAC: evidencing safety outcomes

Working with Surf Coast Shire Council and the Transport Accident Commission (TAC), See.Sense cycling data was used to evaluate the impact of a road safety treatment.

Presented at the Australasian College of Road Safety Conference, the analysis showed:

• 65% reduction in swerving

• 50% reduction in harsh braking

• 41% improvement in road surface quality

A full case study detailing the methodology and findings will be published in 2025.

Shrewsbury: e-cargo bikes and town centre movement

In Shrewsbury, See.Sense data from e-cargo bikes is being used to understand how freight, servicing and active travel interact within the town centre.

As cities explore low-carbon logistics, this project demonstrates how connected cycling data can support better decisions around access, kerbside use and place-making.

“E-cargo bikes are becoming part of everyday urban logistics — cities need data to design streets that work for them.”

Sandyford Pedal Pulse

The Sandyford Pedal Pulse project delivered insight-led evaluation to support active travel planning — capturing how people cycle, where friction occurs, and how interventions are experienced on the ground.

Milton Keynes: supporting evidence-led planning

See.Sense renewed its partnership with Milton Keynes, continuing to support data-driven active travel planning. Since renewal, the city has strengthened its position in national Capability Ratings — reinforcing the role of credible data in sustained delivery.

Research That Moves the Sector Forward

See.Sense data continues to underpin world-leading research, helping close the gap between theory, policy and lived experience.

Recent work includes:

• ITS Australia & University of Melbourne research showing how cyclist braking and movement data reveal safety risks and flow inefficiencies invisible in traditional datasets.

• A new Australian National Road Safety Action Grant project led by Deakin University and QUT, using naturalistic cycling data to better understand — and help prevent — serious bicycle crashes.

Innovation: From Insight to Action

SPINOVATE: AI-enabled planning tools

Through SPINOVATE, co-funded by EIT Urban Mobility, See.Sense is co-creating new AI and machine-learning tools designed to help cities:

• move faster from data to decisions,

• assess interventions before and after delivery,

• reduce the manual effort involved in insight generation.

New projects launching

New programmes are launching in:

• City of Sydney

• Surf Coast Shire Council

• Stonnington Council (Melbourne)

Expanding the application of connected cycling insight across safety, planning and evaluation.

Looking Beyond Cities: What Comes Next

Alongside our work with governments and researchers, See.Sense has also made strong progress on two new consumer products, with plans to bring them to market in 2026.

These products build directly on our patented sensing and insight technology — strengthening the connection between everyday cycling experiences and the data cities rely on to design better streets.

A Complete Cycling & Walking Data Solution for Australia

See.Sense has partnered with Eco-Counter (Australia only), giving cities a more complete picture of active travel.  We are proud to announce our new brand Active Travel Insights for the Australian market, delivering a complete solution for cycling and walking data across Australia.  

This integrates:

• connected cycling sensor data,

• walking and cycling counts,

• behaviour and safety insight,

• planning-ready dashboards for government.
  

Recognised Across the Sector

• Two projects shortlisted at the ITS UK Annual Awards

• Finalist – ITS Australia Excellence in Transport Data Award

• Featured on the cover of the European Smart Cycling Roadmap

Working With Cities That Want Better Answers

If your city is asking:

• Is this infrastructure actually safer?

• Where should we invest next?

• How do cyclists and pedestrians really experience our network?

We can help.

Talk to Us About 2026

If you’re planning cycling, walking, logistics or road safety programmes, we’d love to explore how See.Sense can support your objectives with credible, real-world insight.

👉 Start a conversation
https://seesense.cc/contact