North East Lincolnshire Council and its regeneration partner, EQUANS, are seeking volunteers to participate in a smart cycling project using See.Sense lights, that will connect over 300 cyclists across North East Lincolnshire.
The project aims to encourage more people to think about cycling for everyday journeys, to work, to college or to the shops. It will see hundreds of cyclists use the award-winning See.Sense bike light and accompanying app, to collect data on journeys, speed, delays, road surface quality, collisions, near misses and other self-reported events.
De-personalised insights will then be shared with the council’s transport planners. They’ll use the data to gain a better understanding of the conditions faced by cyclists which will help identify and develop improvements to the local cycle network, reflecting how people are using our local roads.
The first phase of this project was launched back in 2019 where we saw all 80 lights taken. In this second phase we are offering a maximum of 220 lights.
“We are delighted to be working with See.Sense again on this Smart Cycling project. The ride insights gathered will generate unique insights that will help us to better understand the needs of cyclists and to make data-driven decisions on the design of new cycle infrastructure” - Anthony Snell, Senior Transport Officer, EQUANS.
The See.Sense smart bike light contains technology that captures crucial road safety insights, as well as increasing safety of the user by allowing them to be more easily seen. The technology will gather data such as crash events, near miss incidents, abrupt acceleration and deceleration, swerving, road conditions, average speeds, dwell time and other rider feedback.
The light operates in tandem with a smartphone app, which logs the data, while additional safety features include a brighter flash in high-risk situations, such as junctions, and when riders brake.
These insights provide a better understanding of the positive and negative conditions faced by cyclists so that improvements can be made, and has been already been used in Birmingham in conjunction with RoSPA, as well as other cities including Manchester, Dublin, Antwerp, Oxford, Denver and Melbourne.
Please register your interest by completing this short survey here.
NELC will begin to notify selected participants from the end of June, who will then receive information on how to access the See.Sense ACE smart light at the reduced price of £10 (including postage).
Once you have been selected and you have set yourself up on the See.Sense App you will receive a £10 discount voucher off bike servicing for you to use at Cleethorpes Cycle Hub, to ensure your cycle is in safe working order for your rides. All you have to do is show the Cycle Hub team your app to prove you’re all set up and ready to ride. The Cleethorpes Hub is open Thursday-Monday between 9am and 5pm until the end of October.
For more information about the See.Sense light including the features of the light visit here.
For project FAQs visit here.
For any questions related to the project that are not covered by the FAQ's, please contact NELC customer service here
Local Project Manager:
Senior Transport Officer