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North East Lincolnshire Smart Cycling Project

This project is now fully subscribed - thanks to everyone who has signed up

North East Lincolnshire Council and its regeneration partner, ENGIE, are seeking volunteers to participate in a smart cycling project using See.Sense lights, that will connect over 300 cyclists across North East Lincolnshire.

The project aims to encourage more people to cycle, and will see hundreds of cyclists use the award-winning See.Sense bike light and accompanying app, to collect data on journeys, speed, delays, road surface quality, collisions, near miss and other self-reported events.

De-personalised insights will then be shared with the Council’s transport planners to gain a better understanding of the conditions faced by cyclists, so that improvements can be made.

The project will run for 12 months, from November 2019. In the first phase, a maximum of 80 lights will be available only.


“We are delighted to work with See.Sense as part of this Smart Cycling project. The ride insights gathered will generate unique insights that will help us to better understand the needs of cyclists and to make data-driven decisions on the design of cycle infrastructure” - Anthony Snell, Snr Transport Officer, Engie.


“We are excited to work with North East Lincolnshire Council to bring technology and the cycling community together, to enable more cycling and improve journeys for everyone". - Irene McAleese, Co-founder & CSO See.Sense

How you can get involved in 3 easy steps

Purchase your discounted light

You can purchase a special See.Sense ACE Rear PROJECT light for the reduced price of £10 (RRP £44.99). Use code NELC10 at the checkout to receive the discount. Be quick - only 80 lights are available in the first phase!

Order See.Sense ACE Rear Light here for £10 (RRP £45) Use code NELC10 at the checkout


This project is now fully subscribed - thanks to everyone who has joined.

Important notice:

The See.Sense PROJECT lights differ from the standard See.Sense retail lights in that opt-in to the app is prompted each time you charge your light, if your app is not connected. The prompt is in the form of brightness. If your lights and app are not connected, then the lights will function at 10% capacity only. Once the connection with the app has been made, full brightness is restored. This prompt will occur each time the light is charged, if the app is not on or on in the background.

Collect your light

  • Collect your light from the Cycle Hub at Grimsby Town railway station between 4 - 16th November only, between 8am-6pm Monday-Friday and 9am-5pm Saturday.
  • You will need to bring the email confirmation of proof of purchase.
  • If lights are not collected by the 16th November, you will not be able to participate in the project, and your purchase will be refunded.
  • Note that lights will not be posted out to you

As an extra thank you for taking part, when you pick up your light, participants can choose either:


One month’s free cycle parking


Half price cycle service at Grimsby Cycle Hub


 Connect your light to the See.Sense App to share Ride Insights

  • It is requested that you connect your light to the See.Sense app and opt-in to share ride insights, so that the NELC council can use the ride insights gathered.
  • Ride insights are only collected while your light is on, your app is on in the background.
  • You will be prompted to connect your light to the app each time you re-charge your light.
  • All ride insights collected from the project are depersonalised before sharing.
  • You can read the See.Sense terms and conditions and data privacy policies here.

Project FAQ

Q. How does See.Sense work with cities using the ride insights gathered by the lights?
You can find out more about this here 

Q. What happens at the end of the project?
Project participants keep their SeeSense Ace bike Light and may continue to share ride insights under general See-Sense Privacy Statement and Terms and Conditions.

Q: How much data does the app use?
It depends on the phone, but for every hour of riding, the app will use about 1-2MB (about the same as uploading one photograph). If not riding, the data use is negligible.

Q. How much phone battery will the app use?
It depends on the phone, but one hour of riding will use approximately 10% of phone’s battery. If not riding, the battery use if negligible.

Q: How do I get help with the lights or the app?
You can contact log a support ticket with our Customer Service here

Q. Who is the Local Project Manager?

Anthony Snell
Senior Transport Officer
(01472) 324489