See.Sense Expands Global Reach As Co-Founders Move to Australia

See.Sense Co-founders Philip and Irene McAleese are relocating to Brisbane, Australia, to establish a sales office dedicated to serving the Asia-Pacific (APAC) market, set to commence operations in early 2024.

As featured by Forbes and the Micromobility Report the strategic move marks a significant milestone in our global journey. 

Philip McAleese, our CEO, expressed his enthusiasm about the move, stating, “Embarking on this journey to Brisbane is an exciting step for See.Sense, presenting abundant opportunities in the vibrant Asia-Pacific region. We look forward to contributing to the active travel landscape in the region and bringing innovative solutions to support sustainable urban mobility."

See.Sense Co-founder & CSO, Irene McAleese, is Australian-born and said, ‘I’m excited to return home to Australia after nearly 20 years overseas and bring our innovative technology home to help improve conditions for cycling in Australia”. 

This decision follows See.Sense's successful collaboration with the Transport Accident Commission (TAC) in Victoria, Australia. The Light Insight Trial (LiT), conducted with Deakin University, engaged more than 800 cyclists, utilising See.Sense smart bike lights in conjunction with a companion app to gather rich and objective data.

The trial has already provided valuable insights that will shape future research and analysis in the realm of cyclist safety. The data collected is poised to play a pivotal role in informing policy changes related to speed management, cycling promotion, bicycle infrastructure, geofencing, and the integration of e-bikes.

While our Co-Founders relocate to Brisbane, See.Sense will remain headquartered in Newtownards, Northern Ireland, allowing the company to pursue opportunities in both the UK and Ireland, and the APAC region and beyond.