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December 18, 2023 7 min read

As another year draws to a close, we want to take a moment to reflect on the past twelve months at See.Sense.

2023 was a particularly special year for us, as we reached the momentous milestone of See.Sense's tenth anniversary this April. We want to express our gratitude and thanks to every person who has been a part of this incredible journey - we are as passionate as ever as we continue on our mission to make cycling and micromobility safer and more accessible for all.

To mark the end of 2023, we’ve put together our key highlights from the past twelve months: 

See.Sense in the News

See.Sense featured in Department of Business and Trade’s 'Big in America' Documentary Series

One of our favourite moments of 2023 was See.Sense’s feature in the 'Big in America' documentary series produced by the UK Department for Business and Trade. Viewers were treated to the story of See.Sense as Irene and Philip pitched our innovative data solutions to industry leaders in New York and the American market, broadcast exclusively on Linkedin. If you missed the episode, catch it here along with a replay of the Live Q&A


Ex-TfL Open Innovation Lead, RIkesh Shah Joins See.Sense as Board Adviser

This year we were delighted to welcome Rikesh Shah as a Board Advisor, specialising in cities. With a distinguished career in public innovation, open data and future mobility, Rikesh brings decades of valuable expertise to See.Sense, having previously headed  Transport for London’s open innovation team, responsible for delivering projects in areas such as air quality, road safety, and active travel. 

See.Sense Wins Prestigious Prince Michael Road Safety Award 

We were honoured to receive the prestigious Prince Michael Road Safety Awards 2023, one of the highest accolades in the field of transport safety. We secured the New Technology Award for our innovative work with Transport for London (TfL), in which See.Sense cycling sensor data was used to advance road safety.
Photo Credit: Prince Michael Road Safety Awards. Left to right: Rikesh Shah -  See.Sense Board Advisor for Cities, HRH Prince Michael of Kent, Joe Nicholson -  See.Sense Non-Executive Director. 

See.Sense Founders Head Down Under

The end of 2023 saw our co-founders Philip and Irene McAleese relocating to Brisbane, Australia. This move will pave the way for the establishment of an Australian sales office in early 2024, extending our presence into the APAC region and building on the recent projects we have undertaken in Australia - an exciting chapter in See.Sense's global journey! The news was covered by Forbes here.

Project News & Updates

Dott E-Scooter Trials Expand to Madrid

We were delighted to once again collaborate with Dott with the launch of a 12-week initiative in Madrid to monitor road safety for e-scooters. The initiative involves a selection of Dott’s e-scooters being equipped with See.Sense SUMMIT trackers, which will observe rider behaviour and note hazardous spots in the city using our patented sensor technology.

Photo Credit: Dott

Digital Jersey 'LifeCycle' Project Launch

Our latest project with Digital Jersey launched this year in a world first ‘data trust’. Our lights and insights will be used by cyclists in Jersey as part of the 'Lifecycle' pilot to explore the innovative data stewardship concept, and to generate useful data and intelligence around safe cycling. 

London Borough of Newham Smart Cycling Project

A highlight of the year was the initiation of a smart cycling project with the London Borough of Newham, supporting the Romford Road Active Travel Scheme. The distribution of 200 See.Sense smart bike lights aimed to enhance pedestrian and cycling routes along the critical Romford Road corridor.

Essex Pedal Power Celebrates Two Year Anniversary & Expands Into New Areas

Our partners at Essex Pedal Power recently celebrated two years since the launch of the project. The initiative has made cycling more accessible for people living in Clacton and Jaywick Sands, with over 800 new bikes currently distributed to residents. Due to its success, Essex Pedal Power has now expanded into three new areas with a further 150 bikes. See.Sense has supported the project, providing our patented sensor data for monitoring and evaluation, as well as aiding the planning and maintenance of cycling infrastructure.

Photo Credit: UK Government, PM visit to Clacton 18/11/2023

Downtown Denver Project Results

Results from our Downtown Denver project, where 200 cyclists with See.Sense lights collected granular data on safety metrics, were also released earlier this year. The results highlighted several exciting outcomes from the project, including the installation of a new protected bike lane on Blake Street, Denver.

Victoria Light Insight Trial Report Findings Released

The findings from our Light Insight Trial, conducted in collaboration with Transport Accident Commission (TAC), Deakin University, and iMOVE Australia, were released this year. The data collected has already provided “a rich dataset for future research and analysis” and “has the potential to inform policy changes related to speed management, cycling promotion, bicycle infrastructure, geofencing, and e-bikes.” The full report can be downloaded here. 

Victoria Light Insight Trail Expanded to Surf Coast Shire

Following the success of the initial Light Insight Trail, the project has been expanded to the Surf Coast Shire. An initial 50 cyclists will be provided with See.Sense lights to gather insights on local cycling to find out how to improve road safety for cyclists in the region.

Photo Credit: Transport Accident Commission 

Cycling Ireland Commuter Platform Launch

This year we partnered with Cycling Ireland on an innovative new ‘commuter package’, aimed at helping companies significantly boost the numbers of their employees cycling to work across Ireland. The platform leverages our intelligent bike lights - which are equipped with patented sensor technology and collect a range of data - along with a new commuter data dashboard, allowing employers to track CO2 saved and other metrics. 

See.Sense Team News

Richard Pearce Joins See.Sense as Chief Operating Officer 

In March, See.Sense appointed Richard Pearce as its new Chief Operating Officer (COO).  Richard comes from a successful stint at a healthtech startup, bringing over twenty years experience in operations, marketing and product development in high growth companies to the role.

Craig Brew Appointed as Business Development Manager

We were delighted to welcome Craig Brew to the See.Sense team earlier this year as Business Development Manager. Craig has more than 30 years’ experience, having worked for Shimano for almost two decades and, more recently, Serco, operator of London’s Santander Cycles and West Midlands Cycle Hire. He has also supported numerous high-growth start-ups with their expansion plans in sectors including SaaS and IoT.

See.Sense Head of Projects, Beccy Marston, Recognised In Cycling UK 100 Women in Cycling

Our Head of Projects, Beccy Marston, was selected as one of Cycling UK’s ‘100 Women in Cycling’ for 2023. “Beccy passionately tells the stories of underrepresented riders to secure funding in safe, accessible cycle networks. She is all about getting more people cycling – building groups for ethnic minorities, teaching women and children to ride and managing large scale active travel programmes, including distribution of free bikes in deprived areas.” 


We had another great year exhibiting and presenting at a range of events both in the UK and internationally, including Move 2023, Cycle City Active City, Walking and Cycling Innovations, Velocity, Smart City Expo World Congress, Micromobility UK and more. Here’s our favourite pics from what has definitely been a busy year of travels!

(Clockwise: Richard Pearce at APPG Cycling and Walking Conference. Craig Brew, Conal McLaughlin And Irene McAleese at Cycling and Walking Innovations, Philip McAleese presenting at Join The Dots, Richard Warwick at Join The Dots, Rikesh Shah, Beccy Marston and Craig Brew at Highways UK, Irene McAleese presenting at  Cycling And Society Symposium.) 

Awards and Recognition

  • ITS UK Exports Study Showcase - A prominent feature in the prestigious ITS UK Exports Study, shining a spotlight on our groundbreaking LiT (Light Insights Trial) Project and highlighting our commitment to using technology for safer urban mobility globally.

  • How do smart bike lights help cities plan better cycle routes? | With See.Sense in London - A great showcase of our work with London for Transport and Dott to gather crucial data that could revolutionise road safety, especially for vulnerable groups like women, produced by EIT Urban Mobility. 

  • Manual for Smart Streets - We were proud to be featured in the latest 'Manual for Smart Streets,' serving as a reference for local authorities implementing technology-based solutions for Vulnerable Road Users and Asset Management.

  • RAC Foundation's 'Driven By Information’ Report - See.Sense was highlighted in the RAC Foundation's 'Driven By Information Revisited' Report, emphasising the benefits of data flow from and to 'connected' vehicles, even in the case of cycles. 

  • Velo-City Smart Pedal Pitch Award Finalist - See.Sense achieved third place in the finals of the "Smart Pedal Pitch Award" at the Velo-city conference 2023, with a pitch on how high quality cycling data is helping to make cycling more attractive by improving safety and comfort.

  • Commendation at CIHT Awards 2023 - See.Sense was honoured with a commendation in the Road Safety category at the prestigious CIHT Awards 2023. Our use of sensor data for micromobility has garnered recognition, reflecting our dedication to improving road safety. 

  • CiTTi Award Finalist - See.Sense was selected as a finalist for the CiTTi Magazine Awards in the Road Safety Category. Our nomination highlighted our innovative collaborations with Transport for London and The Royal Society for the Prevention of Accidents (RoSPA) in delivering sensor insights to enhance road safety.

  • Department for Business and Trade Export Champion - Our Co-Founder and CSO Irene McAleese was appointed as an Export Champion by the Department for Business and Trade. Irene's role is to encourage and inspire other businesses to grow through exporting, drawing on her experience working with cities across the world to make cycling and micro-mobility safer for all.

  • Micromobility Industries Rider's Choice Awards Finalist - We were honoured to be a finalist in the Best Data and Planning category at the Micromobility Industries Rider's Choice Awards. 

  • We want to thank all our clients and cyclists in our community for working with us over 2023! Here’s to another year of making cycling and micromobility safer, smarter and more accessible for all!